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Launches that fuel fandom
EQL helps brands get the world’s most in-demand products into the hands of passionate fans, and makes launches more reliable, fair, and memorable.
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Headache-free drops for brands
Everything you need to power launches that turn customers into lifelong fans.
Go from chaos to calm with a back-end built for site reliability, accurate payments, and bot and scam prevention.
Drive more engagement with regulars and newbies, and build more brand loyalty.
Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers.
Access smart insights to help inform future launches, drive performance, streamline marketing, and grow your business.
Go from chaos to calm with a back-end built for site reliability, accurate payments, and bot and scam prevention.
Drive more engagement with regulars and newbies, and build more brand loyalty.
Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers.
Access smart insights to help inform future launches, drive performance, streamline marketing, and grow your business.
More rewarding for fans
Get smoother, fairer access to the products and experiences you’re passionate about.
Tech that levels the playing field for genuine fans, and penalizes bots and scammers.
Don’t fret the L. The likelihood of your next win increases every time you participate fairly.
I actually love this. Gives us a real chance to get a product without having to worry about the bots!
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Say goodbye to queues, lines, and crashing sites. We make high-heat launches fun again.
Tech that levels the playing field for genuine fans, and penalizes bots and scammers.
Don’t fret the L. The likelihood of your next win increases every time you participate fairly.
I actually love this. Gives us a real chance to get a product without having to worry about the bots!
Say goodbye to queues, lines, and crashing sites. We make high-heat launches fun again.
Not all launches are created EQL
Both retailers and their customers benefit from smarter technology and more trust.
drops for brands
Everything you need to power launches that turn customers into lifelong fans.
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EQL is specifical design to handle high-heat launches so in-demand products can be placed directly into the hands of
Go from chaos to calm with cutting-edge launch technology built to withstand the heat.
Drive more engagement with regulars and newbies, and build more brand loyalty.
Access smart insights for the future, unlocking the power of launches to grow your business.
Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers".
Tech that levels the playing field for genuine fans, and penalizes bots and scammers.
Don’t fret the L. The likelihood of your next win increases every time you participate fairly.
Say goodbye to queues, lines, and crashing sites. We make high-heat launches fun again.
I actually love this. Gives us a real chance to get a product without having to worry about the bots!
Not all launches are created EQL
Not all launches are created EQL
We're building a win-win experience for brands and their fans
Everything you need to power launches that turn customers into lifelong fans.
Light Smoke Grey
EQL is specifical design to handle high-heat launches so in-demand products can be placed directly into the hands of
Go from chaos to calm with cutting-edge launch technology built to withstand the heat.
Drive more engagement with regulars and newbies, and build more brand loyalty.
Access smart insights for the future, unlocking the power of launches to grow your business.
Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers".
We make it more fun to participate, and make it easier to trust the process.
Tech that levels the playing field for genuine fans, and penalizes bots and scammers.
Don’t fret the L. The likelihood of your next win increases every time you participate fairly.
Say goodbye to queues, lines, and crashing sites. We make high-heat launches fun again.
I actually love this. Gives us a real chance to get a product without having to worry about the bots!
Our biggest wins come from yours
If we had a stat about how much better our brands sleep at night, we’d put that here too.
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Products in the hands of more fans
Launches run
Signals analyzed
Bots removed
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Products in the hands of more fans
Signals analyzed
Latest News and Media
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Nail event activations and show your locals love with EQL
Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.
Nail event activations and show your locals love with EQL
Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.
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Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
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A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
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TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
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Awake NY partners with EQL to launch Jordan collaboration
New York City born Awake NY dropped its first Jordan collaboration today, partnering with EQL on the launch.
Awake NY partners with EQL to launch Jordan collaboration
New York City born Awake NY dropped its first Jordan collaboration today, partnering with EQL on the launch.
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Popping Off: EQL Joins Forces with Funko
We’re stoked to get in on the excitement by announcing EQL’s partnership with Funko
Popping Off: EQL Joins Forces with Funko
We’re stoked to get in on the excitement by announcing EQL’s partnership with Funko
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Stanley has a plan to stop online chaos and scalpers from ruining its product launches
The popular brand is looking for ways to calm the fervor around its limited-edition launches.
Stanley has a plan to stop online chaos and scalpers from ruining its product launches
The popular brand is looking for ways to calm the fervor around its limited-edition launches.
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The Restock Edition 006: Something old and something new
In this edition... we admire retail revivals, from mall brands to direct mail. We look around the corner at drone delivery and new bot mitigation methods, and introduce ourselves to Gen Alpha.
The Restock Edition 006: Something old and something new
In this edition... we admire retail revivals, from mall brands to direct mail. We look around the corner at drone delivery and new bot mitigation methods, and introduce ourselves to Gen Alpha.
Nail event activations and show your locals love with EQL
Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.
Nail event activations and show your locals love with EQL
Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.
Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
Popping Off: EQL Joins Forces with Funko
We’re stoked to get in on the excitement by announcing EQL’s partnership with Funko
Popping Off: EQL Joins Forces with Funko
We’re stoked to get in on the excitement by announcing EQL’s partnership with Funko
Nail event activations and show your locals love with EQL
Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.
Nail event activations and show your locals love with EQL
Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well.
Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
Ultra Football Maximizes Launch Revenue with EQL
When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
A Recap of ComplexCon Hong Kong
From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided.
TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
Awake NY partners with EQL to launch Jordan collaboration
New York City born Awake NY dropped its first Jordan collaboration today, partnering with EQL on the launch.
Awake NY partners with EQL to launch Jordan collaboration
New York City born Awake NY dropped its first Jordan collaboration today, partnering with EQL on the launch.
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