Know your demand. Launch without chaos.
EQL offers native Shopify infrastructure for early access, pre-orders, and restocks, built for brands who want proof before they commit, and their best customers rewarded first.
Trusted by the most visionary creators in streetwear, art, and culture
Flexible launch types
Run fair, reliable draws that are weighted or randomized. Or, exclusive access launches based on location, loyalty, and more. You can even guarantee product for seeding or rewarding family and friends.
Tools to control access
Provide a smooth, queue-free entry process native to your store that builds trust, loyalty, and LTV. Have fans enter payment upfront, or after selection.
Bot protection and scalability
Advanced tech filters out bots and bad actors, getting your products to real fans. Scalable infrastructure prevents site crashes.
Remarket to your launch audiences
Segment your launch entries by things like selection status, date range and more. Export as a CSV or push segments directly as Shopify customer tags so you can target the right audience at the right time.
Why choose EQL?
EQL transforms product launches into meaningful interactions , fostering community and driving revenue. By prioritizing fairness and fan engagement, EQL helps brands build lasting relationships with their customers far past the launch moment.