Something completely surreal happened this week at EQL: we made Fast Company’s Most Innovative Companies list. It's an honor to not only be recognized, but to be in such great company.
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Air Jordan 4 Nigel "Brick By Brick" launches via EQL
The highly anticipated Air Jordan 4 Nigel "Brick By Brick" is finally here, enter the launch now, powered by EQL

Air Jordan 4 Nigel "Brick By Brick" launches via EQL
The highly anticipated Air Jordan 4 Nigel "Brick By Brick" is finally here, enter the launch now, powered by EQL
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Introducing Second Choice – A new EQL+ benefit
EQL+ members now have access to Second Choice, a backup option if their first choice is out of stock when selected.
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Introducing Second Choice – A new EQL+ benefit
EQL+ members now have access to Second Choice, a backup option if their first choice is out of stock when selected.
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Shaping the future of fandom with EQL+
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Shaping the future of fandom with EQL+

Why haven’t I won an EQL launch yet?
If you’re here because you’ve entered multiple EQL-powered launches, and still haven’t won, I feel that pain. As someone who can see all sides of this, this is my attempt to help you understand...

Why haven’t I won an EQL launch yet?
If you’re here because you’ve entered multiple EQL-powered launches, and still haven’t won, I feel that pain. As someone who can see all sides of this, this is my attempt to help you understand...

Entering an EQL launch at an event? Here’s how to make sure your entry counts
Here's how to make sure your in-person entry has its best shot at being selected

Entering an EQL launch at an event? Here’s how to make sure your entry counts
Here's how to make sure your in-person entry has its best shot at being selected
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TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
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TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.