Something completely surreal happened this week at EQL: we made Fast Company’s Most Innovative Companies list. It's an honor to not only be recognized, but to be in such great company.
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Introducing Second Choice (Beta) – A New EQL+ Benefit
EQL+ members now have access to Second Choice, a backup option if their first choice is out of stock when selected.
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Introducing Second Choice (Beta) – A New EQL+ Benefit
EQL+ members now have access to Second Choice, a backup option if their first choice is out of stock when selected.
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Shaping the future of fandom with EQL+
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Shaping the future of fandom with EQL+

Why haven’t I won an EQL launch yet?
If you’re here because you’ve entered multiple EQL-powered launches, and still haven’t won, I feel that pain. As someone who can see all sides of this, this is my attempt to help you understand...

Why haven’t I won an EQL launch yet?
If you’re here because you’ve entered multiple EQL-powered launches, and still haven’t won, I feel that pain. As someone who can see all sides of this, this is my attempt to help you understand...
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TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
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TROPHY ROOM launches “Rookie Card - Away” with EQL
The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida.
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Popping Off: EQL Joins Forces with Funko
We’re stoked to get in on the excitement by announcing EQL’s partnership with Funko
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Popping Off: EQL Joins Forces with Funko
We’re stoked to get in on the excitement by announcing EQL’s partnership with Funko
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Awake NY partners with EQL to launch Jordan collaboration
New York City born Awake NY dropped its first Jordan collaboration today, partnering with EQL on the launch.
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Awake NY partners with EQL to launch Jordan collaboration
New York City born Awake NY dropped its first Jordan collaboration today, partnering with EQL on the launch.