This launch is Run Fair®

Meet the stamp that matters

 Every launch powered by EQL is certified Run Fair®. Brands commit to running their launches fairly and fans agree to participate honestly. No bots, no fraud, no funny business.

When a launch is Run Fair®,
it's a win-win

When a launch is Run Fair®, it's a win-win.

Fans win

We’re rule followers at heart, so we made it hard on the bad actors: one entry per launch, per retailer. That means no multiple accounts, and genuine fans only. Participate fairly, and get rewarded.

EQL for fans
Brands win

Brands win because their fans win. And because EQL provides access to more opportunities to connect with them, valuable insights to understand them, and data to make more informed decisions.

EQL for brands

Brands that lead culture
have committed to Run Fair®

Run Fair® is fast becoming the industry standard for launches done with integrity.

Trusted by the world's most innovative brands and retailers

Spot the Run Fair® stamp?

It's quickly becoming the industry standard for launches done with integrity.

Only fans

(Not that kind). Every entry goes through a multi-step verification process that confirms you are a human and only humans win.

Single entry

Entries are deduplicated (fun word) against unique ID tags, so duplicate entries are deprioritized (not as fun of a word).

Security

We earned the gold standard of security (SOC 2 compliance) and adhere to GDPR to make sure your information is locked down.

Simplicity

Once you have a verified EQL account, you can enter any EQL-powered launch with any brand you want in just a few clicks.

Fairness

Our EQLizer increases your chances after each loss. Demand is always high, but we’re doing everything we can to give you your best shot.

Honest shot
Bots don't win
Smarter technology
Scales with heat
Honest shot
Bots don't win
Smarter technology
Scales with heat

Why fairness?

When a launch is Run Fair®, it's a win-win.

For too long the technology that brands have used to manage the demand for the hottest products has fallen short. So, they’ve been stuck hacking together tools and platforms that aren’t built to manage the chaos. As a result, the playing field hasn’t been level, and products were getting into the wrong hands. As fans ourselves, we saw how unfair this was for everyone involved.

It matters how brands launch just as much as what they’re selling. It also matters who’s buying and how they do it. Brands should be able to get their products into the hands of more fans who share a passion for them — from sneakers to whiskey, collectibles to events, and much more.

It’s time for a revolution in both technology and fairness. So at EQL, we’re pioneering a new type of commerce, built for passion.

The DNA of Nike is built on innovation, so partnering with EQL just makes sense. The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace.

ASHLEY READE, VP/GM, PACIFIC

I’m incredibly relieved to be partnering with EQL — and its friendly, supportive team — to protect my releases from professional resellers. Thanks to EQL, my true collectors can conveniently score my limited edition prints and posters. Launching is fun again.

CHUCK SPERRY

Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.

ANDREW JONES, DIRECTOR OF E-COMMERCE

Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers.

ADAM SABLE, MANAGING DIRECTOR

Get more from your launches

COMMERCE BUILT FOR PASSION
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COMMERCE BUILT FOR PASSION
Get more from your launches
✓  Chaos-proof technology helps you manage demand
✓  EQLizer gets products to fans, creating even more fans
✓  Revenue maximizers connect launches to your future growth
✓  Fan-first experience turns product passion into brand loyalty

Interested in getting a demo of how EQL works? Fill in your details below and we'll be in touch to organise a time that suits you.

COMMERCE BUILT FOR PASSION