Frequently Asked Questions

EQL is an end-to-end commerce solution built for brands to create unforgettable launch experiences for their in-demand products, giving fans fairer access to the products they're passionate about.

Since EQL’s first launch in 2021, we’ve been able to product into the hands of over a million fans, across 4,000 launches. We serve a broad set of industries including sneakers, collectibles, wine & spirits, cars, and art, among others. We’re proud to partner with the likes of Crocs, Undefeated, Sullivans Cove, Extra Butter, Foot Locker, and many more. EQL supports 14 markets and 9 languages.

EQL gives brands more control over the chaos of in-demand launches. Our platform was built specifically for this type of high-heat commerce, and we ensure all of our launches are run reliably, securely, and fairly. 

Ready to host your next launch with us? Request a demo!

EQL integrates with most OMS systems and payment gateways to make the setup process quick and easy.

You’ll have the ability to create launch pages within minutes that can withstand the heat of an in-demand launch. These pages can be linked from your website, across your socials, or anywhere else you engage with your fans. After the launch, EQL can also provide you with data about your launch that can help in future decisions about inventory and production.

Every launch strategy is unique, and EQL’s team is happy to work with you on pricing that’s fair. In most cases, the cost of running a launch through EQL is split between brands and fans who successfully secure a product through one of our hosted launches via the Run Fair® fee. This keeps things fair for everyone.

To learn more, reach out to our sales team here.

We believe that everyone should have a fair chance to get the products they’re passionate about.

EQL’s Run Fair® certification ensures the launch is run fair:

• Every entry goes through a multi-step security verification process that confirms you are not a bot or bad actor. This helps us ensure genuine fans get a better chance at scoring a win.
• One entry per person: Entries are deduplicated against unique identification tags.
• Launches are always secure: We use best-in-class security protocols and comply with GDPR standards to make sure your information is always safe and secure.
• Easy Entry: Once you have a verified EQL account, entering becomes a breeze.

When you see the Run Fair® logo, it's a sign of integrity. It means the technology used and the steps taken by the retailer or brand to run the launch are of the highest standard.

Today there is value for both the brands and fans using EQL, however, historically we have asked our brand partners to take on the full cost.  The Run Fair® fee helps share the cost of running a fair, secure, and reliable launch through EQL so more brands can create a great experience and more fans can get a fair shot at winning the products they care about.

Note: Only those fans who successfully secure a product through one of our hosted launches will pay the The Run Fair® fee. (It’s not right that everyone should have to pay just for the chance to participate or to increase their chances.)