Product Allocation

Reach the right fans with every launch

Target fans for a custom launch experience based on location, loyalty, event participation, and more. The possibilities are endless.
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Reward loyalty

Drive more engagement with your best customers with tools to import multiple lists and allocate inventory between audiences.
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Invite-only launches

Run exclusive launches for specific audiences, giving you total control over who can access.
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Locals-first

Foster community by prioritizing locals while still having the ability to sell worldwide.
See how brands are using it

In-person moments

Geolocation makes it simple to reward event attendees. Fulfill on-site, or skip the logistical headaches and ship products later. 
Learn more about EQL for events

Create deeper fan connections

The ability to reward the right people is a powerful way to build loyalty to your brand.
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Higher fan satisfaction

Stop getting blown up on social after every launch. Fans love the EQL experience.

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/5
Average fan satisfaction score for
EQL powered launches
Better insights

Make data-driven decisions with useful learnings from every launch.

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%
EQL's average marketing opt-in rate
more loyalty

Add more value to VIP status and earn even more love from your top fans.

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%
Increase in customer lifetime value for VIPs
Source: Statista
It's important to reward locals because it allows us to give back to the community that has supported us since day one. Our local consumers are some of our most loyal and being able to reward them is an awesome EQL offering.
Abby Albino, Co-Founder, Co-Owner
It's important to reward locals because it allows us to give back to the community that has supported us since day one. Our local consumers are some of our most loyal and being able to reward them is an awesome EQL offering.”
Abby Albino, Co-Founder, Co-Owner
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
Andrew Jones, Director of Ecommerce
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
Andrew Jones, Director of Ecommerce

FAQs

What is the difference between a VIP list and an invite-only launch?
A launch with a VIP list applied is publicly available for anyone to enter. Your VIPs will get a boost and have a higher chance of winning. An invite-only launch is fully private, so only select customers can access it.
How does a locals-first launch work?
Set your desired distance from the store, and fans with shipping addresses in this area will get the W first. Even better, you can reward locals without risking sell-through — when there aren’t enough entrants from your targeted location, we’ll sell on to fans outside the radius.
How do in-person event-based launches work?
Incentivize in-person community-building by giving event attendees exclusive launch access. Guests will enter your launch via QR code, and we’ll use geolocation to qualify entrants based on their live location at the time of entry.
See all FAQs
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