Partner Stories

Partner Stories

EVENTS

IMG partners with EQL to manage waitlist for major races

May 10, 2024
In the six weeks between sellout and race day, the IMG team needed a solution that could help them notify waitlisted runners as new spots opened. EQL helped deliver that and so much more.
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Collectibles

Aku partners with EQL for innovative event-based launch at ComplexCon

Aku’s team sought a partner who could help them run a seamless and memorable hybrid launch at ComplexCon Hong Kong. That’s when they found EQL.
May 2, 2024

Revolutionizing registration: How EQL and IMG partnered to streamline the Nike Melbourne Marathon Festival’s Waitlist Process

April 24, 2024
Apparel

Ultra Football Maximizes Launch Revenue with EQL

When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive.
April 2, 2024
Coins

M.R. Roberts - Wynyard Coin Centre Renews Collector Passion through Fair Launches

In the last year, Wynyard’s staff began to notice it wasn’t just collectors or hobbyists that were clamoring for their coins.
January 19, 2024
Sneakers

Makeway Shows Locals Love through EQL Launches

In April 2023, EQL teamed up with Makeway, a Toronto-based streetwear and sneaker retailer, and the first and only in North America to be funded and run by women.
November 13, 2023
Art

Giving Art Back to the People with Chuck Sperry

When bots started taking over, Chuck Sperry turned to EQL to get his art into the hands of more real fans.
September 11, 2023
Collaborations

Rewarding Cross-Town Rivalries with Swag Golf

Discover how Swag Golf used EQL’s newest features to maximize the impact of their limited edition headcover launch and reward their local fans.
September 6, 2023
In the passion economy, it’s not just what you sell, but how you sell it. Discover how EQL solves the biggest challenges of launching a product and opens up more opportunities in a single platform.
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