Unlock the full potential of your launches

The launch platform that fuels fandom

Our platform gives you more control over the most critical parts of your launch, so you can get the most out of each one. Create better fan experiences, make more revenue and so much more.

Why do I need a launch platform?

When it comes to selling products people really care about, traditional eComm doesn't cut it. Discover how EQL solves the biggest challenges of launching in-demand products and unlocks more opportunity.

Watch the video

Easily manage and maximize launches from start to sold out

Explore how EQL can help you improve and get more from every stage of the launch process.

pre-launch

1. Set up your launch
2. Predict your demand

launch day

3. Enjoy a chaos-free launch day
4. Beat the bots and bad actors
5. Reward real fans

Post-launch

6. Connect with new audiences
7. Drive additional revenue

With EQL

2 hours/week

Dedicated to managing launches
Fans that love your launch experience

The full picture

of your demand and your fans

Without EQL

20 hours/week

Dedicated to managing launches
Frustrated fans and negative sentiment

Incomplete data

from people who wanted your product
See the full ROI of using EQL

Run your first launch today, no dev time needed

Access your portal

Your EQL portal makes it easy to set up and run as many custom launch experiences as you’d like.

Connect your stack

Three simple connections is all it takes to get started. EQL integrates with the most popular OMS and payment gateways.

Launch your way

Select the ideal audience for every launch. Choose delivery or in-store pickup, or a mix of both.

Access your portal

Your EQL portal makes it easy to set up and run as many custom launch experiences as you’d like.

Connect your stack

Three simple connections is all it takes to get started. EQL integrates with the most popular OMS and payment gateways.

Launch your way

Select the ideal audience for every launch. Choose delivery or in-store pickup, or a mix of both.

When you launch with EQL, you’re certified Run Fair®

Learn more about what this means for your brand and your fans.
Learn more
The DNA of Nike is built on innovation, so partnering with EQL just makes sense. The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace.
ASHLEY READE, VP/GM, PACIFIC
I’m incredibly relieved to be partnering with EQL — and its friendly, supportive team — to protect my releases from professional resellers. Thanks to EQL, my true collectors can conveniently score my limited edition prints and posters. Launching a new poster is fun again.
Chuck Sperry
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
Andrew Jones, Director of E-Commerce
Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers.
Adam Sable, Managing Director
Level up your launches with EQL.
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