Make a splash with your collab x EQL

Collaborations

Brand collabs get fans double-stoked, but a successful drop requires tech infrastructure that can handle high traffic and outwit the bots — just what we do best.

"The DNA of Nike is built on innovation, so partnering with EQL just makes sense. The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace."

ASHLEY READE, VP/GM, PACIFIC

Why the most in-demand collaborations trust EQL

Tech that can handle the heat

Our platform was purpose-built for intense demand, so your site won’t crash, and your fans won’t be stuck in endless queues.

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Trusted Reliability

Bot Mitigation

Real fans to the front

Our industry-leading bot-beating technology filters out bad actors and makes sure your product ends up in the hands of true fans, not profit-hungry resellers.

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Leveling the playing field

Give disappointed fans a silver lining: thanks to our unique EQLizer algorithm, any fans who miss out on one drop will get a better shot on the next.

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always fair

See how brands level up launches with EQL

LeBron Mamba City Edition Jersey, an EQL launch

To get more out of their launches, Swag Golf partners with EQL for their limited release products. This time around, they tapped into EQL’s newest feature – the ability to prioritize entrants based on location.

Read the case study