FEATURED
July 24, 2024
Editorial
A New Sales Channel to Power the Passion EconomyA New Sales Channel to Power the Passion Economy

An interview with former Shopify CTO, Jean-Michel Lemieux

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December 12, 2024
Success Stories

EQL Provides Ease for Exclusive Launches at DesignerCon

EQL is known for its online launch technology, but it’s also the perfect solution for exclusive or limited-edition launches at events. Read how EQL’s tech was applied to power launches for DesignerCon 2024.

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December 12, 2024
Success Stories
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EQL Provides Ease for Exclusive Launches at DesignerCon

EQL is known for its online launch technology, but it’s also the perfect solution for exclusive or limited-edition launches at events. Read how EQL’s tech was applied to power launches for DesignerCon 2024.

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December 11, 2024
Company

How EQL IQ is making brands smarter

2024 brought tons of heat in the fandom world, and major insights into fan behavior and preferences. Find it all in the EQL IQ 2024 report.

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December 11, 2024
Company
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How EQL IQ is making brands smarter

2024 brought tons of heat in the fandom world, and major insights into fan behavior and preferences. Find it all in the EQL IQ 2024 report.

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December 5, 2024
Success Stories

Found North Whiskey and EQL Launches: A Perfect Blend

As Found North’s demand grew, so did the popularity of each of its releases. However, this presented challenges in ensuring equitable access for loyal supporters and new customers alike.

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December 5, 2024
Success Stories
All

Found North Whiskey and EQL Launches: A Perfect Blend

As Found North’s demand grew, so did the popularity of each of its releases. However, this presented challenges in ensuring equitable access for loyal supporters and new customers alike.

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December 3, 2024
Editorial

Shaping the future of fandom with EQL+

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December 3, 2024
Editorial
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Shaping the future of fandom with EQL+

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December 2, 2024
Editorial

Trends to watch in 2025 for limited-edition whiskey, wine and other spirits

Discover the upcoming 2025 trends in limited-edition whiskey and wine. Stay ahead of the curve with our insights from working with some of the most exclusive brands in the world.

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December 2, 2024
Editorial
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Trends to watch in 2025 for limited-edition whiskey, wine and other spirits

Discover the upcoming 2025 trends in limited-edition whiskey and wine. Stay ahead of the curve with our insights from working with some of the most exclusive brands in the world.

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November 19, 2024
Editorial

Beyond the Fan Club: How to Reward Customer Loyalty

Learn how to reward customer loyalty. Discover effective strategies to retain your most valuable customers and create connection.

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November 19, 2024
Editorial
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Beyond the Fan Club: How to Reward Customer Loyalty

Learn how to reward customer loyalty. Discover effective strategies to retain your most valuable customers and create connection.

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The DNA of Nike is built on innovation, so partnering with EQL just makes sense. The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace.

ASHLEY READE, VP/GM, PACIFIC

I’m incredibly relieved to be partnering with EQL — and its friendly, supportive team — to protect my releases from professional resellers. Thanks to EQL, my true collectors can conveniently score my limited edition prints and posters. Launching is fun again.

CHUCK SPERRY

Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.

ANDREW JONES, DIRECTOR OF E-COMMERCE

Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers.

ADAM SABLE, MANAGING DIRECTOR

Get more from your launches

COMMERCE BUILT FOR PASSION
Get more from your launches
✓  Chaos-proof technology helps you manage demand
✓  EQLizer gets products to fans, creating even more fans
✓  Revenue maximizers connect launches to your future growth
✓  Fan-first experience turns product passion into brand loyalty

Interested in getting a demo of how EQL works? Fill in your details below and we'll be in touch to organise a time that suits you.

COMMERCE BUILT FOR PASSION