Data & Insights
Data you can actually act on
When you launch with EQL, you get insights into launch performance, demand, and your fans, making it easier to turn launches into opportunities.
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Understand demand, make better decisions
See how your inventory stacks up to real demand, broken down by size, variant, and more — then use that data to inform allocations for future launches and make better buying decisions.
See how brands are using it
Acquire more fans
Dive into demographics for everyone who entered your launch – not just purchasers. EQL's industry leading opt-in rates help you build and nurture new audiences with every launch.
Get to know them
See where fans are coming from, who they are, what other brands interest them and how often they’re engaging with your launches.
Increase the ROI of every launch
Create post-entry campaigns to capitalize on interest while passions are running high, and keep fans engaged long term.
Calculate the ROI of using EQLunlock the network effect
EQL knows passion. With thousands of launches across categories, we have unparalleled visibility into the world of fandom.
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M+
Fans who’ve entered an EQL launch
Better insights
Make data-driven decisions with useful learnings from every launch.
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Data points captured per launch
Explore the data you get with each launch
Real fans vs not
Get a breakdown of the bots and bad actors going after your inventory, and where they were coming from.
Entry timing
See entries broken down day-by-day or minute-by-minute to understand how your marketing tactics increased entries.
Fan loyalty
Look at which fans have entered multiple launches, which products are bringing in the most new entrants, and how many entries it typically takes before fans score a win.
Fan Demographics
Dig into demographic information like age and location to understand your audience and make informed decisions on launches, product development, and marketing efforts.
Post-entry activity
Capitalize on launch-day enthusiasm and drive incremental revenue by offering post-entry campaigns, then get data in your portal on how well they perform.
Entry timing
See entries broken down day-by-day or minute-by-minute to understand how your marketing tactics increased entries.
Post-entry activity
Capitalize on launch-day enthusiasm and drive incremental revenue by offering post-entry campaigns, then get data in your portal on how well they perform.
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FAQs
What type of data do I get for every launch?
EQL’s portal lets you stay close to the data that impacts your launch. See entry counts, sell-through %, bots vs real fans, conversion rates, and total sales at a glance. In addition to launch performance metrics, EQL collects user data so you can understand your fans. Get demographics like age and location, and examine loyalty or cross- category interests.We prioritize data security and safety. See our security page for details → www.eql.com/security
Where is your data stored?
All the data is stored in AWS and Snowflake cloud platform in the AWS's Virginia region.
How do in-person event-based launches work?
Set your desired distance from the store, and fans with shipping addresses in this area will get the W first. Even better, you can reward locals without risking sell-through — when there aren’t enough entrants from your targeted location, we’ll sell on to fans outside the radius.
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Ready to make smarter launch decisions with EQL?
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