Let's stay in touch
Get the latest company and product news
COMMERCEÂ BUILTÂ FORÂ PASSION
%20(1).avif)
The world’s fairest high-heat launch platform
Allow us to introduce ourselves...
We enable brands to power culture with commerce. Built with the technology needed to withstand the heat, our launches get more products into the hands of more fans.
An alternative to traditional eCommerce platforms, EQL is a dopamine playground where brands can own the moment and build fan passion that extends far beyond the launch.
trusted by the world's most innovative brands and retailers
%201.svg)
A global team, built for
a world of demand
A global team, built for a world of demand
EQL currently supports 15 Markets and 9 languages.
AUSTRALIA
Head Office
USA
Global Office
SUPPORTEDÂ MARKETS
CANADA
MacaU
FRANCE
NETHERLANDS
SOUTHÂ KOREA
GERMANY
New Zealand
SPAIN
HONGÂ KONG
ITALY
UNITEDÂ KINGDOM
JAPAN
SINGAPORE
USA
Australia
Latest News and Media
January 8, 2025
Success Stories
IMG partners with EQL to manage waitlist for major races
In the six weeks between sellout and race day, the IMG team needed a solution that could help them notify waitlisted runners as new spots opened.
Read article
January 8, 2025
Success Stories
IMG partners with EQL to manage waitlist for major races
In the six weeks between sellout and race day, the IMG team needed a solution that could help them notify waitlisted runners as new spots opened.
Read article
May 13, 2025
Success Stories
How A Ma Maniére Used EQL’s Shopify App to Reward Loyal Fans—And Saved Days of Work in the Process
A Ma Maniére leveraged EQL’s Shopify App to deliver a seamless VIP launch experience that strengthened loyalty and cut out days of manual invoicing.
Read article
May 13, 2025
Success Stories
How A Ma Maniére Used EQL’s Shopify App to Reward Loyal Fans—And Saved Days of Work in the Process
A Ma Maniére leveraged EQL’s Shopify App to deliver a seamless VIP launch experience that strengthened loyalty and cut out days of manual invoicing.
Read article
May 8, 2025
Success Stories
From Guesswork to Growth: How PokeBox Uses EQL to Scale Smarter
PokeBox didn’t want to just manage the demand around its Pokémon TCG set launches—they wanted to fully understand it. EQL gave them the data they needed to inform future allocation requests with confidence.
Read article
May 8, 2025
Success Stories
From Guesswork to Growth: How PokeBox Uses EQL to Scale Smarter
PokeBox didn’t want to just manage the demand around its Pokémon TCG set launches—they wanted to fully understand it. EQL gave them the data they needed to inform future allocation requests with confidence.
Read article
May 8, 2025
Success Stories
Fair Play at Scale: How Toymate Brought Order to Pokémon Chaos
Toymate sought a solution to not only improve the experience around Pokémon releases for their fans but also protect their stock from bots and bad actors.
Read article
May 8, 2025
Success Stories
Fair Play at Scale: How Toymate Brought Order to Pokémon Chaos
Toymate sought a solution to not only improve the experience around Pokémon releases for their fans but also protect their stock from bots and bad actors.
Read article
May 6, 2025
Editorial
From First Cops to Fake Drops: What Sneakerheads Told Us at Sneakercon Denver
We hit the floor at Sneakercon Denver and talked to some of the most serious collectors in the Mountain West. Here’s what we learned.
Read article
May 6, 2025
Editorial
From First Cops to Fake Drops: What Sneakerheads Told Us at Sneakercon Denver
We hit the floor at Sneakercon Denver and talked to some of the most serious collectors in the Mountain West. Here’s what we learned.
Read article
April 3, 2025
Editorial
The Ultimate Guide to Creating a Launch Strategy
What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
Read article
April 3, 2025
Editorial
The Ultimate Guide to Creating a Launch Strategy
What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
Read article
April 3, 2025
Editorial
6 Approaches to building customer loyalty (and the 6 Shopify apps to do it with)
We all know rewarding loyalty is an effective way to create stickier customers, and these top Shopify apps enable a range of ways to build meaningful connections.
Read article
April 3, 2025
Editorial
6 Approaches to building customer loyalty (and the 6 Shopify apps to do it with)
We all know rewarding loyalty is an effective way to create stickier customers, and these top Shopify apps enable a range of ways to build meaningful connections.
Read article
March 31, 2025
Editorial
Inventory management for Shopify launches used to be super painful. Until now.
Launches have created Shopify inventory management complicationsmerchants for years. Here’s how to simplify inventory management processes for Shopify with EQL. for
Read article
March 31, 2025
Editorial
Inventory management for Shopify launches used to be super painful. Until now.
Launches have created Shopify inventory management complicationsmerchants for years. Here’s how to simplify inventory management processes for Shopify with EQL. for
Read article
March 17, 2025
Editorial
Got bots? Here are the 5 best Shopify apps for bot protection in 2025
Bots can cause a lot of problems for Shopify merchants and a lot of heartache for fans. Here are the 5 best apps to prevent bots and create a better experience.
Read article
March 17, 2025
Editorial
Got bots? Here are the 5 best Shopify apps for bot protection in 2025
Bots can cause a lot of problems for Shopify merchants and a lot of heartache for fans. Here are the 5 best apps to prevent bots and create a better experience.
Read article
January 8, 2025
Success Stories
IMG partners with EQL to manage waitlist for major races
In the six weeks between sellout and race day, the IMG team needed a solution that could help them notify waitlisted runners as new spots opened.
Read article
January 8, 2025
Success Stories
IMG partners with EQL to manage waitlist for major races
In the six weeks between sellout and race day, the IMG team needed a solution that could help them notify waitlisted runners as new spots opened.
Read article
May 13, 2025
Success Stories
How A Ma Maniére Used EQL’s Shopify App to Reward Loyal Fans—And Saved Days of Work in the Process
A Ma Maniére leveraged EQL’s Shopify App to deliver a seamless VIP launch experience that strengthened loyalty and cut out days of manual invoicing.
Read article
May 13, 2025
Success Stories
How A Ma Maniére Used EQL’s Shopify App to Reward Loyal Fans—And Saved Days of Work in the Process
A Ma Maniére leveraged EQL’s Shopify App to deliver a seamless VIP launch experience that strengthened loyalty and cut out days of manual invoicing.
Read article
May 8, 2025
Success Stories
From Guesswork to Growth: How PokeBox Uses EQL to Scale Smarter
PokeBox didn’t want to just manage the demand around its Pokémon TCG set launches—they wanted to fully understand it. EQL gave them the data they needed to inform future allocation requests with confidence.
Read article
May 8, 2025
Success Stories
From Guesswork to Growth: How PokeBox Uses EQL to Scale Smarter
PokeBox didn’t want to just manage the demand around its Pokémon TCG set launches—they wanted to fully understand it. EQL gave them the data they needed to inform future allocation requests with confidence.
Read article
May 8, 2025
Success Stories
Fair Play at Scale: How Toymate Brought Order to Pokémon Chaos
Toymate sought a solution to not only improve the experience around Pokémon releases for their fans but also protect their stock from bots and bad actors.
Read article
May 8, 2025
Success Stories
Fair Play at Scale: How Toymate Brought Order to Pokémon Chaos
Toymate sought a solution to not only improve the experience around Pokémon releases for their fans but also protect their stock from bots and bad actors.
Read article
April 3, 2025
Editorial
The Ultimate Guide to Creating a Launch Strategy
What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
Read article
April 3, 2025
Editorial
The Ultimate Guide to Creating a Launch Strategy
What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
Read article
April 3, 2025
Editorial
6 Approaches to building customer loyalty (and the 6 Shopify apps to do it with)
We all know rewarding loyalty is an effective way to create stickier customers, and these top Shopify apps enable a range of ways to build meaningful connections.
Read article
April 3, 2025
Editorial
6 Approaches to building customer loyalty (and the 6 Shopify apps to do it with)
We all know rewarding loyalty is an effective way to create stickier customers, and these top Shopify apps enable a range of ways to build meaningful connections.
Read article
January 8, 2025
Success Stories
IMG partners with EQL to manage waitlist for major races
In the six weeks between sellout and race day, the IMG team needed a solution that could help them notify waitlisted runners as new spots opened.
Read article
January 8, 2025
Success Stories
IMG partners with EQL to manage waitlist for major races
In the six weeks between sellout and race day, the IMG team needed a solution that could help them notify waitlisted runners as new spots opened.
Read article
May 13, 2025
Success Stories
How A Ma Maniére Used EQL’s Shopify App to Reward Loyal Fans—And Saved Days of Work in the Process
A Ma Maniére leveraged EQL’s Shopify App to deliver a seamless VIP launch experience that strengthened loyalty and cut out days of manual invoicing.
Read article
May 13, 2025
Success Stories
How A Ma Maniére Used EQL’s Shopify App to Reward Loyal Fans—And Saved Days of Work in the Process
A Ma Maniére leveraged EQL’s Shopify App to deliver a seamless VIP launch experience that strengthened loyalty and cut out days of manual invoicing.
Read article
May 8, 2025
Success Stories
From Guesswork to Growth: How PokeBox Uses EQL to Scale Smarter
PokeBox didn’t want to just manage the demand around its Pokémon TCG set launches—they wanted to fully understand it. EQL gave them the data they needed to inform future allocation requests with confidence.
Read article
May 8, 2025
Success Stories
From Guesswork to Growth: How PokeBox Uses EQL to Scale Smarter
PokeBox didn’t want to just manage the demand around its Pokémon TCG set launches—they wanted to fully understand it. EQL gave them the data they needed to inform future allocation requests with confidence.
Read article
May 8, 2025
Success Stories
Fair Play at Scale: How Toymate Brought Order to Pokémon Chaos
Toymate sought a solution to not only improve the experience around Pokémon releases for their fans but also protect their stock from bots and bad actors.
Read article
May 8, 2025
Success Stories
Fair Play at Scale: How Toymate Brought Order to Pokémon Chaos
Toymate sought a solution to not only improve the experience around Pokémon releases for their fans but also protect their stock from bots and bad actors.
Read article
May 6, 2025
Editorial
From First Cops to Fake Drops: What Sneakerheads Told Us at Sneakercon Denver
We hit the floor at Sneakercon Denver and talked to some of the most serious collectors in the Mountain West. Here’s what we learned.
Read article
May 6, 2025
Editorial
From First Cops to Fake Drops: What Sneakerheads Told Us at Sneakercon Denver
We hit the floor at Sneakercon Denver and talked to some of the most serious collectors in the Mountain West. Here’s what we learned.
Read article
The Ultimate Guide to Creating a Launch Strategy
April 3, 2025
Editorial
What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
Read article
April 3, 2025
Editorial
The Ultimate Guide to Creating a Launch Strategy
What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
Read article
A global Team
With over 37+ full-time employees around the globe, we’re not just rethinking demand, but how a team can come together on a mission to build a new kind playground—where brands own the moment, customers love the experience, and our employees flourish.
EQL was just named one of Fast Company’s Top 100 Most Innovative Companies.
1 Million +
Products in the hands of more fans
2,500 +
Launches
3M +
EQL accounts created
50M +
Signals analyzed
$25M +
Capital raised
