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COMMERCE BUILT FOR PASSION
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The world’s fairest high-heat launch platform
Allow us to introduce ourselves...
We enable brands to power culture with commerce. Built with the technology needed to withstand the heat, our launches get more products into the hands of more fans.
An alternative to traditional eCommerce platforms, EQL is a dopamine playground where brands can own the moment and build fan passion that extends far beyond the launch.
trusted by the world's most innovative brands and retailers
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A global team, built for
a world of demand
A global team, built for a world of demand
EQL currently supports 15 Markets and 9 languages.
AUSTRALIA
Head Office
USA
Global Office
SUPPORTED MARKETS
CANADA
MacaU
FRANCE
NETHERLANDS
SOUTH KOREA
GERMANY
New Zealand
SPAIN
HONG KONG
ITALY
UNITED KINGDOM
JAPAN
SINGAPORE
USA
Australia
Latest News and Media
October 30, 2024
Editorial
How to transform your music merch drop experience for artists AND fans
See how EQL can deepen fan connections and make merch more meaningful and fun.
Read article
October 30, 2024
Editorial
How to transform your music merch drop experience for artists AND fans
See how EQL can deepen fan connections and make merch more meaningful and fun.
Read article
October 15, 2024
Editorial
Is that the sound of happy fans? 4 must-haves for a great music merch drop
Music and merch have gone hand-in-hand for, forever. But what makes some merch drops particularly memorable? It comes down to these four factors.
Read article
October 15, 2024
Editorial
Is that the sound of happy fans? 4 must-haves for a great music merch drop
Music and merch have gone hand-in-hand for, forever. But what makes some merch drops particularly memorable? It comes down to these four factors.
Read article
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October 14, 2024
Product
Introducing Invite-Only Launches from EQL: A Game-Changer for Brands
Designed to help brands offer exclusive access, cultivate loyalty, and introduce a new dimension to fan engagement.
Read article
October 14, 2024
Product
Introducing Invite-Only Launches from EQL: A Game-Changer for Brands
Designed to help brands offer exclusive access, cultivate loyalty, and introduce a new dimension to fan engagement.
Read article
September 23, 2024
Editorial
Part 2: How to elevate Your skate shop drops with EQL
The way independent skate shops are running their hot drops isn’t paying off. Here’s how to do it better with EQL’s tools.
Read article
September 23, 2024
Editorial
Part 2: How to elevate Your skate shop drops with EQL
The way independent skate shops are running their hot drops isn’t paying off. Here’s how to do it better with EQL’s tools.
Read article
September 11, 2024
Editorial
Part 1: How to get more from your skate shop’s hot drops
Hot, limited-edition drops offer massive potential for skate shops — but unless you’re addressing these common challenges, you’re not maximizing your ROI.
Read article
September 11, 2024
Editorial
Part 1: How to get more from your skate shop’s hot drops
Hot, limited-edition drops offer massive potential for skate shops — but unless you’re addressing these common challenges, you’re not maximizing your ROI.
Read article
September 10, 2024
Editorial
The top 3 things brands must control for a successful product launch
Many factors are at play when planning any launch, but the three most crucial elements for your brand to control are distribution channels, timing, and storytelling.
Read article
September 10, 2024
Editorial
The top 3 things brands must control for a successful product launch
Many factors are at play when planning any launch, but the three most crucial elements for your brand to control are distribution channels, timing, and storytelling.
Read article
October 1, 2024
Company
EQL’s Core Values: How we’re different by design
Yes, we help brands sell some of the most in-demand products in the world. But powering high-heat product launches is about much much more.
Read article
October 1, 2024
Company
EQL’s Core Values: How we’re different by design
Yes, we help brands sell some of the most in-demand products in the world. But powering high-heat product launches is about much much more.
Read article
August 27, 2024
Editorial
How to launch your hottest retail products: FCFS, queues, raffles and more
Product launches offer a massive opportunity for brands, but it's important to choose the right launch mechanism. Understand the pros and cons to make the best decision for your brand.
Read article
August 27, 2024
Editorial
How to launch your hottest retail products: FCFS, queues, raffles and more
Product launches offer a massive opportunity for brands, but it's important to choose the right launch mechanism. Understand the pros and cons to make the best decision for your brand.
Read article
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August 22, 2024
Editorial
Brand Collabs 101: How to maximize your brand’s big moment
Collabs present a massive opportunity to get fans stoked, expand your audience, and take your brand in a new direction. Here’s what you need to know to get it right.
Read article
August 22, 2024
Editorial
Brand Collabs 101: How to maximize your brand’s big moment
Collabs present a massive opportunity to get fans stoked, expand your audience, and take your brand in a new direction. Here’s what you need to know to get it right.
Read article
October 30, 2024
Editorial
How to transform your music merch drop experience for artists AND fans
See how EQL can deepen fan connections and make merch more meaningful and fun.
Read article
October 30, 2024
Editorial
How to transform your music merch drop experience for artists AND fans
See how EQL can deepen fan connections and make merch more meaningful and fun.
Read article
October 15, 2024
Editorial
Is that the sound of happy fans? 4 must-haves for a great music merch drop
Music and merch have gone hand-in-hand for, forever. But what makes some merch drops particularly memorable? It comes down to these four factors.
Read article
October 15, 2024
Editorial
Is that the sound of happy fans? 4 must-haves for a great music merch drop
Music and merch have gone hand-in-hand for, forever. But what makes some merch drops particularly memorable? It comes down to these four factors.
Read article
October 14, 2024
Product
Introducing Invite-Only Launches from EQL: A Game-Changer for Brands
Designed to help brands offer exclusive access, cultivate loyalty, and introduce a new dimension to fan engagement.
Read article
October 14, 2024
Product
Introducing Invite-Only Launches from EQL: A Game-Changer for Brands
Designed to help brands offer exclusive access, cultivate loyalty, and introduce a new dimension to fan engagement.
Read article
September 23, 2024
Editorial
Part 2: How to elevate Your skate shop drops with EQL
The way independent skate shops are running their hot drops isn’t paying off. Here’s how to do it better with EQL’s tools.
Read article
September 23, 2024
Editorial
Part 2: How to elevate Your skate shop drops with EQL
The way independent skate shops are running their hot drops isn’t paying off. Here’s how to do it better with EQL’s tools.
Read article
September 10, 2024
Editorial
The top 3 things brands must control for a successful product launch
Many factors are at play when planning any launch, but the three most crucial elements for your brand to control are distribution channels, timing, and storytelling.
Read article
September 10, 2024
Editorial
The top 3 things brands must control for a successful product launch
Many factors are at play when planning any launch, but the three most crucial elements for your brand to control are distribution channels, timing, and storytelling.
Read article
October 1, 2024
Company
EQL’s Core Values: How we’re different by design
Yes, we help brands sell some of the most in-demand products in the world. But powering high-heat product launches is about much much more.
Read article
October 1, 2024
Company
EQL’s Core Values: How we’re different by design
Yes, we help brands sell some of the most in-demand products in the world. But powering high-heat product launches is about much much more.
Read article
October 30, 2024
Editorial
How to transform your music merch drop experience for artists AND fans
See how EQL can deepen fan connections and make merch more meaningful and fun.
Read article
October 30, 2024
Editorial
How to transform your music merch drop experience for artists AND fans
See how EQL can deepen fan connections and make merch more meaningful and fun.
Read article
October 15, 2024
Editorial
Is that the sound of happy fans? 4 must-haves for a great music merch drop
Music and merch have gone hand-in-hand for, forever. But what makes some merch drops particularly memorable? It comes down to these four factors.
Read article
October 15, 2024
Editorial
Is that the sound of happy fans? 4 must-haves for a great music merch drop
Music and merch have gone hand-in-hand for, forever. But what makes some merch drops particularly memorable? It comes down to these four factors.
Read article
October 14, 2024
Product
Introducing Invite-Only Launches from EQL: A Game-Changer for Brands
Designed to help brands offer exclusive access, cultivate loyalty, and introduce a new dimension to fan engagement.
Read article
October 14, 2024
Product
Introducing Invite-Only Launches from EQL: A Game-Changer for Brands
Designed to help brands offer exclusive access, cultivate loyalty, and introduce a new dimension to fan engagement.
Read article
September 23, 2024
Editorial
Part 2: How to elevate Your skate shop drops with EQL
The way independent skate shops are running their hot drops isn’t paying off. Here’s how to do it better with EQL’s tools.
Read article
September 23, 2024
Editorial
Part 2: How to elevate Your skate shop drops with EQL
The way independent skate shops are running their hot drops isn’t paying off. Here’s how to do it better with EQL’s tools.
Read article
September 11, 2024
Editorial
Part 1: How to get more from your skate shop’s hot drops
Hot, limited-edition drops offer massive potential for skate shops — but unless you’re addressing these common challenges, you’re not maximizing your ROI.
Read article
September 11, 2024
Editorial
Part 1: How to get more from your skate shop’s hot drops
Hot, limited-edition drops offer massive potential for skate shops — but unless you’re addressing these common challenges, you’re not maximizing your ROI.
Read article
The top 3 things brands must control for a successful product launch
September 10, 2024
Editorial
Many factors are at play when planning any launch, but the three most crucial elements for your brand to control are distribution channels, timing, and storytelling.
Read article
September 10, 2024
Editorial
The top 3 things brands must control for a successful product launch
Many factors are at play when planning any launch, but the three most crucial elements for your brand to control are distribution channels, timing, and storytelling.
Read article
A global Team
With over 37+ full-time employees around the globe, we’re not just rethinking demand, but how a team can come together on a mission to build a new kind playground—where brands own the moment, customers love the experience, and our employees flourish.
EQL was just named one of Fast Company’s Top 100 Most Innovative Companies.
1 Million +
Products in the hands of more fans
2,500 +
Launches
3M +
EQL accounts created
50M +
Signals analyzed
$25M +
Capital raised
