how it works
Here's how we make getting the products you love even better.
Which means you'll feel confident that each launch is rewarding the rule followers, connecting you with your favorite brands, filtering out bad actors, protecting your data and making your experience smooth as butter. Learn more.
EQL is built for you.
EQL focuses on creating reliable, fair, and enjoyable launch experiences for the world’s most in-demand products.
Reliable, secure launch entry
EQL launch pages won’t crash under pressure or put you into an endless queue.
A level playing field
Unlike FCFS launches, EQL gives every fan the chance to participate by accepting every entry within the retailer-specified launch window. No need to have the world’s fastest fingers.
Protection from bad actors
We gather insights and signals as soon as a user lands on the launch page and throughout their entry to ensure they're the real deal. We've stopped over 1 million bots from copping wins.
Communication for all
Listen, we know getting an L email sucks, but we think it sucks less than never knowing. All EQL entrants will know where they stand for every launch— hit or miss.
Want to see how it works?
Check out the video.
Ready to Run Fair®?
Get to know the rules to secure your best shot.
Enter once, with real info
We know you really want the thing, but don't let that passion make you do anything too irrational. Our tech was built to spot any attempts at folks trying to increase their chances and not play fair.
Check your address
Make sure you're shipping to a legitimate home or business address. You might be prompted to correct your address if it looks like you've made a mistake - don't skip this step.
Use a valid form of payment
Make sure your credit card is in good standing and has enough funds to cover the purchase. Virtual credit cards are not banned, but they are a less positive signal to EQL in a very high-heat launch.
Don't use bots or scripts
This should go without saying, but don’t use bots or scripts. We’re really good at identifying these. Plus, you’ll be blocked from future EQL launches.
Get a head start on entering your first launch!
Trending launches
Here’s what’s hot right now on EQL.
Learn more about EQL
Check out some resources on our most common questions below.
Understanding the EQLizer Score
The EQLizer Score rewards genuine fans by increasing with each unsuccessful entry, improving future chances. This prevents bots from gaming the process.
How EQL prevents bots and bad actors
EQL uses advanced monitoring to block bots and bad actors during high-demand launches, ensuring real fans have a fair chance to win.
Why Haven’t I Won Yet?
EQL uses advanced AI to filter out bots and ensure genuine entries. High demand for limited products makes competition intense, so not everyone can win.
Frequently asked questions
