Shaping the future of fandom with EQL+

How will EQL+ help shape the future of fandom?

EQL was founded on two basic principles: First, fandom rules. Second, it could be so much better. We started by building a platform where launches could be run smoothly and fairly, and where fans would come first. Now, we’re taking it to the next level with EQL+.

We believe that EQL+ will recenter community and camaraderie in fandom, and create new avenues for engagement between fans and the brands they love. And we’re not just building it for fans, but with fans — so we invite you to join us and add your thoughts to help us shape this vision.

Read on for a sneak peek of EQL+ and how you can get involved.

Bringing fandom communities together

Community is at the heart of all fandoms. What fun is it to acquire cool stuff if you’re not sharing it with anyone? But with the vast majority of launches now taking place virtually, there are fewer reasons and opportunities for fans to connect, get to know each other, and share in the joys of fandom together. That’s why we’re working to build connection into the modern online launch landscape with EQL+.

EQL+ will offer space for fans to showcase their passions, chat, and follow each other’s activities. From your feed on the EQL app, users can see what fellow fans are up to, celebrate wins, and commiserate Ls with the people who truly get it. And thanks to user pre-verification, you can have confidence that those on the platform are who they claim to be — a step toward enhancing trust in online interactions. — a rarity in most online interactions.

Offering a peek behind the scenes of the fandom universe, EQL+ will keep users in the know about what’s hot and new. Unlock new engagement channels, earn badges, and most importantly, add your voice to help us shape the future of online fan interactions. We’re thrilled to see how this community will grow, and as one of the earliest members, you’ll have a direct impact on its evolution.

No fees, more running fair

When you sign up for EQL+, you’ll pay a low monthly subscription rate— then, never pay another Run Fair® fee again. 

The Run Fair® fee is a percentage of the purchase price of every product launched on EQL that gets charged when entrants win a launch. Though the fee varies depending on the base price, it can quickly add up for those who enter and win a lot of launches. For EQL+ members, that fee gets waived every time, making wins that much sweeter.

Waived fees mean the opportunity to enter more launches — which, ultimately, means more wins. Even if Lady Luck seems to rarely be on your side, you can always count on the EQLizer, which boosts your odds on future launches with the same brand every time you take an L. 

On the subject of boosting odds, we should note that subscribing to EQL+ does not guarantee you better chances of wins. That would be a pay-to-play situation, and that’s just not in line with our commitment to fairness for everyone. However, EQL+ members are pre-verified, ensuring a smooth entry process every time.

Plus, should there be any SNAFUs with your payment (like a card getting declined), EQL+ subscribers who have been selected as a winner will be given another shot to remedy their payment. We call it Winsurance.

In the realm of hyper-scarce products that we play in, anything that gives you an edge is worthwhile. So while EQL+ doesn’t give anyone an unfair advantage, it does remove any possible barriers that might stand in the way of a W — and for the true diehard fans, that’s everything.

Deeper connections and new discoveries

In addition to connecting with other fans, EQL+ aims to deepen relationships between fans and the brands they love. By following brands on EQL+, subscribers will have the opportunity to engage with unique content and be the first to hear about new drops. We make your fandom count. Right now, all the effort you put into showcasing your fandom online doesn't have the recognition it deserves. EQL+ changes that, giving you the chance to cultivate your fandom in a way that matters to the brands you love.

Staying in the know is challenging when there’s simply so much going on, all the time, in the fandom space. For EQL+ subscribers, the EQL app becomes a place to cut the noise and enjoy a curated feed that’s exactly what you want to know about the launches you care about. Receive notifications so you don’t miss a beat on the big news, then engage with a feed that’s tailored directly to you and your interests.

Outside of just keeping up with the brands you already love, EQL+ connects you with new stuff, too. Think of it as a fandom matchmaker — you’ll get personalized recommendations based on what you already like. It’s the kind of insider info that helps you get in on early on the hottest new stuff before anyone else has heard about it.

Come join your fellow fans on EQL+

In short, EQL+ is built by fans, for fans. It’s a space to indulge your obsessions, give yourself the best possible shot at the products you can’t live without, discover new creators, and meet others who share in your passions.

Ready to check it out? Click here to learn more and get on board.

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