Launches built for fans first
When your favorite brands partner with EQL, you get the fairest shot at getting the products you love and an all-around more rewarding experience.
What's in it for you?
Run Fair®
We’ll eliminate bots and downweight sketchy behavior, giving you the best chance to score the product you want — just by entering fairly.
launch-day chaos
For too many fans, release day is a stress-inducing frenzy. We hate that for you. And us. So we fixed it. When brands work with EQL, launch day is… chill.
with each entry
If you participate fairly and don’t get a W, we give you a better chance next time. We calculate this through our EQLizer score. Learn how it works here.
Trending launches
Here's what's hot right now on EQL.
How it works
Put your passion first in three steps with EQL
Provide your name, email, and payment information on the launch landing page. This information will help us maximize fairness and filter out bad actors. Don’t worry - we won’t charge you anything unless you win.
You're in! You'll receive a confirmation email to review the details you submitted for the launch. We'll keep you updated on your results, win or lose.
If you win, congrats! We’ll notify you via email. If not, better luck next time…(seriously, we’ll increase your EQLizer score so you have a better chance for the next launch you join.)
How it works
Entering a launch with EQL is simple.
Don't worry about creating an account before the launch opens. Once the launch is open, your retailer will share a link to their launch page. You'll be able to create your EQL account from there. EQL will never charge you anything unless you win.
You're in! You'll receive a confirmation email to review the details you submitted for the launch. We'll keep you updated on your results, win or lose.
If you win, congrats! We’ll notify you via email. If not, better luck next time…(seriously, we’ll increase your EQLizer score so you have a better chance for the next launch you join.)