OUR PLATFORM IS...
Welcome to EQL IQ
Here, we share insights only we can see from the world of high-heat launches.
UPDATED DECEMBER 2024
By the numbers
Want to know how EQL collected all the insights for EQL IQ?
400M+
Fraud signals analyzed
20
Countries launched in
1.3M+
Bad actors denied the W
2M+
products into the hands of real fans
There's still no better feeling than helping true fans get that win.
On average, fans who entered EQL launches in 2024 said they ‘strongly agreed’ it was fair.
April
had the highest number of EQL launches this year.
January had the lowest, (only by a small margin.)
Coins dominated as the hottest collectible
Second to sneakers, of course.
What were the popular products across the globe?
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APAC
EMEA
North America
Here are the sneaker styles that trended in 2024:
PURCHASE INTENT
FANS WANTED TO SPEND MORE THAN
$1.06B
ON LAUNCH ITEMS IN 2024
$781M
ON SNEAKERS ALONE
Bots (still) be bottin'
No matter the category, if it’s in demand and limited, retailers of all sizes struggle with bots, fake accounts, sites crashing, inaccurate payments—you name it. This prevents real fans and customers from getting their hands on the products they want. Here are a few of the tricks they tried to pull in 2024:
200+ bots
are on the market today (yes, we’re monitoring them).
Revolut cards
are the #1 favoured card for those who bot. (We still love you Revolut 😘)
~30%
of all entries on all launches are bots or bad actors. But we know it.
HUSTLE SMARTER
250
was the total entries to 85 jigged addresses in one launch in Oxford, UK.
THE BIG HOUSE
302
entries from a 4-bedroom house in Washington, PA in a Travis Scott launch is an EQL record.
FIGHTING CHANCE
Most entries from the same IP address from a botter from Tulsa Oklahoma in a single draw
476
476
???
???
SECOND CHANCES
90,000
fans that started shady and now play fair
PORTLAND IS THE SNEAKER BOT CAPITAL OF AMERICA
THE BIG SPENDER
292
is the most amount of legitimate entries from one fan in 2024. We hope they have an EQL+ account!
BEST BOTS
MAY
Was when the most bots came out to play. January they don't seem to work quite as hard.
So who's winning with EQL? Let's look at the stats:
D ~ THE VELOCITY OF DEMAND ~ THE VELOCITY OF DEMAN
0
%
of people still enter in the first hour, despite it having no effect on their chances to win an EQL launch.
WHAT'S IN DEMAND?
7
8
9
10
11
12
13
Size
US Men's size 11 was the most popular size for sneaker entries. In 2023, it was size 10.
Waterbury, Vermont has the smallest shoe size
The average shoe size is a 4.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
The home of Bigfoot might be Brenat, France
The average male shoe size is an US size 15.
LUCKY ZODIAC
(Sorry Aquarius and Pisces, you win the least. Maybe next year!)
Capricorns win the most items out of sheer luck.
LA had the most wins of any city in 2024
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NYC had the most losses (but size is a factor here.)
MOST POPULAR NAMES
They are also the most likely to win - but again, that's totally by chance.
It pays to stay notified:
This year, EQL launched a "Notify Me" feature so brands could alert fans via email when launches went live. It quickly became a fan favorite.
69K
Fans asked to be notified of launches in 2024
22K
Fans who were notified scored wins
A Song of W's
and L's
Being a fan of high-heat products means understanding the highs of a win and the sting of a loss.
About 86% of fans felt the sting of an at least one loss this year. (We’ve all been there)
But around 61% landed a win. (That’s more than half – if you’re still chasing yours, hang tight, it’s coming!)
TIME SAVER
13952100
hours saved from fans not waiting in queues!
For each launch run on EQL, we see almost an even split of new and returning fans:
48% NEW
52% RETURN
48% New Fans
52% Returning Fans
THE EQLIZER IS THE
Secret Sauce
Don’t fret the L, the likelihood of your next W increases as the EQLizer rewards you for continuing to enter fairly
When it comes to releasing scarce products, how you do it is becoming just as important as the what you sell. We've built a seamless, trustworthy experience for both retailers and customers, making it easier to increase customer satisfaction and loyalty, too.
From chaos to calm
Run launches directly from your site or socials, built on infrastructure that withstands bad actors and traffic bursts.
Reward real fans
Get products into the hands of real fans, not bots, with multi-step security verification and back-end smarts.
Manage it with ease
Capture customer data and payment on entry, and keep it secure from beginning to end. When winners are randomly selected, payments are run automatically.
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Understand the hype
Get data into the demand and your customers with every release, and use it to drive deeper connection with your customers.
