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Get more value out of every launch with a smart, easy-to-use platform your fans will love.
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Maximize
your launches
with EQL.
Get more control andĀ more flexibility

Turn chaos into calm
Prevent common issues that plague high-heat launchesā bots, fraud, sites crashing, and unreliability.
Build more connection
Get products into the hands of more fans, meet more potential customers, and drive more loyalty.
Drive more growth
Channeling energy into powerful insights and secondary sales moments that help you get more out of every launch.
Trusted by the world's most innovative brands and retailers
Benefit from more control
Simple setup
Launch quickly by unlocking your portal and connecting with your systems.
Indestructible infrastructure
Built to handle the most intense demand and make them beautifully reliable.
Bot mitigation
We analyze millions of signals to protect against bots, scammers, duplicate entries, and more.
Maximize the moment
Actionable insight
Get real-time data on launches to make decisions across production, marketing, allocation, and more.
Seamless transactions
Never chase an invoice, undersell, oversell, or inaccurately capture payment again.
More growth
Capitalize on more opportunities to acquire more customers and create secondary sales moments.
EQLās flexible platform works for everyone from boutique retailers to enterprise titans, giving them the freedom to launch how they choose.




























Meet the stamp that matters
Every launch powered by EQL is certified Run FairĀ®.
Both brands and fans can be confident that each launch is rewarding the rule followers, filtering out the bad actors, an offering an experience that is secure and smooth as butter.
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What are the best Shopify loyalty apps? Here are 7 we love.
We all know rewarding loyalty is an effective way to create stickier customers, and these top Shopify apps make it easier to build and execute a strong loyalty strategy.
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Inventory management for Shopify launches used to be super painful. Until now.
Launches have created Shopify inventory management complicationsmerchants for years. Hereās how to simplify inventory management processes for Shopify with EQL. for
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