






-p-500.png.avif)


.png.avif)









-p-500.png.avif)







-p-500.png.avif)


.png.avif)









-p-500.png.avif)

%20Background%20Removed%201.avif)


-p-500%20Background%20Removed%201.avif)












-p-500.png.avif)




%20Background%20Removed%201.avif)


-p-500%20Background%20Removed%201.avif)












-p-500.png.avif)



Get more value out of every launch with a smart, easy-to-use platform your fans will love.
-p-500.png.avif)









.png.avif)


-p-500.png.avif)







-p-500.png.avif)









.png.avif)


-p-500.png.avif)







Maximize
your launches
with EQL.
Get more control andĀ more flexibility

Turn chaos into calm
Prevent common issues that plague high-heat launchesā bots, fraud, sites crashing, and unreliability.
Build more connection
Get products into the hands of more fans, meet more potential customers, and drive more loyalty.
Drive more growth
Channeling energy into powerful insights and secondary sales moments that help you get more out of every launch.
Trusted by the world's most innovative brands and retailers
Benefit from more control
Simple setup
Launch quickly by unlocking your portal and connecting with your systems.
Indestructible infrastructure
Built to handle the most intense demand and make them beautifully reliable.
Bot mitigation
We analyze millions of signals to protect against bots, scammers, duplicate entries, and more.
Maximize the moment
Actionable insight
Get real-time data on launches to make decisions across production, marketing, allocation, and more.
Seamless transactions
Never chase an invoice, undersell, oversell, or inaccurately capture payment again.
More growth
Capitalize on more opportunities to acquire more customers and create secondary sales moments.
EQLās flexible platform works for everyone from boutique retailers to enterprise titans, giving them the freedom to launch how they choose.




























Meet the stamp that matters
Every launch powered by EQL is certified Run FairĀ®.
Both brands and fans can be confident that each launch is rewarding the rule followers, filtering out the bad actors, an offering an experience that is secure and smooth as butter.
The Latest from EQL

Got bots? Here are the 5 best Shopify apps for bot protection in 2025
Bots can cause a lot of problems for Shopify merchants and a lot of heartache for fans. Here are the 5 best apps to prevent bots and create a better experience.
Read article
Entering an EQL launch at an event? Hereās how to make sure your entry counts
Here's how to make sure your in-person entry has its best shot at being selected
Read article
Air Jordan 4 Nigel "Brick By Brick" Launches via EQL
The highly anticipated Air Jordan 4 Nigel "Brick By Brick" is finally here, enter the launch now, powered by EQL
Read article