Get more value out of every launch with a smart, easy-to-use platform your fans will love.
Maximize
your launches
with EQL.
Get more control and more flexibility
Turn chaos into calm
Prevent common issues that plague high-heat launches— bots, fraud, sites crashing, and unreliability.
Build more connection
Get products into the hands of more fans, meet more potential customers, and drive more loyalty.
Drive more growth
Channeling energy into powerful insights and secondary sales moments that help you get more out of every launch.
Trusted by the world's most innovative brands and retailers
Benefit from more control
Simple setup
Launch quickly by unlocking your portal and connecting with your systems.
Indestructible infrastructure
Built to handle the most intense demand and make them beautifully reliable.
Bot mitigation
We analyze millions of signals to protect against bots, scammers, duplicate entries, and more.
Maximize the moment
Actionable insight
Get real-time data on launches to make decisions across production, marketing, allocation, and more.
Seamless transactions
Never chase an invoice, undersell, oversell, or inaccurately capture payment again.
More growth
Capitalize on more opportunities to acquire more customers and create secondary sales moments.
EQL’s flexible platform works for everyone from boutique retailers to enterprise titans, giving them the freedom to launch how they choose.
Meet the stamp that matters
Every launch powered by EQL is certified Run Fair®.
Both brands and fans can be confident that each launch is rewarding the rule followers, filtering out the bad actors, an offering an experience that is secure and smooth as butter.
The Latest from EQL
EQL Provides Ease for Exclusive Launches at DesignerCon
EQL is known for its online launch technology, but it’s also the perfect solution for exclusive or limited-edition launches at events. Read how EQL’s tech was applied to power launches for DesignerCon 2024.
Read articleHow EQL IQ is making brands smarter
2024 brought tons of heat in the fandom world, and major insights into fan behavior and preferences. Find it all in the EQL IQ 2024 report.
Read articleAs Found North’s demand grew, so did the popularity of each of its releases. However, this presented challenges in ensuring equitable access for loyal supporters and new customers alike.
Read article