Row 1 - 1 - Shoe
Row 1 - 2 - Shoe
Row 1 - 3 - Shoe
Row 1 - 4 - Shoe
Row 1 - 5 - Jersey
Row 1 - 6 - Uggs
Row 1 - 7 - Shoes
Row 1 - 8 - Superman
Row 1 - 9 - Crocs
Row 1 - 10 - Hoodie
Row 1 - 11 - Gloves
Row 1 - 12 - Shoes
Row 1 - 13 - Coin
Row 1 - 14 - Crocs
Row 1 - 15 - Grateful Dead
Row 1 - 16 - Crocs
Row 1 - 17 - Shoes
Row 1 - 18 - Jersey
Row 1 - 19 - Crocs
Row 1 - 20 - Shoes
Row 1 - 21 - Bluegrass
Row 1 - 1 - Shoe
Row 1 - 2 - Shoe
Row 1 - 3 - Shoe
Row 1 - 4 - Shoe
Row 1 - 5 - Jersey
Row 1 - 6 - Uggs
Row 1 - 7 - Shoes
Row 1 - 8 - Superman
Row 1 - 9 - Crocs
Row 1 - 10 - Hoodie
Row 1 - 11 - Gloves
Row 1 - 12 - Shoes
Row 1 - 13 - Coin
Row 1 - 14 - Crocs
Row 1 - 15 - Grateful Dead
Row 1 - 16 - Crocs
Row 1 - 17 - Shoes
Row 1 - 18 - Jersey
Row 1 - 19 - Crocs
Row 1 - 20 - Shoes
Row 1 - 21 - Bluegrass

Get more value out of every launch with a smart, easy-to-use platform your fans will love.

Maximize

your launches

with EQL.

Get more control and more flexibility

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Turn chaos into calm

Prevent common issues that plague high-heat launches— bots, fraud, sites crashing, and unreliability.

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Build more connection

Get products into the hands of more fans, meet more potential customers, and drive more loyalty.

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Drive more growth

Channeling energy into powerful insights and secondary sales moments that help you get more out of every launch.

Trusted by the world's most innovative brands and retailers

We Don't
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Just
asterisc
Solve
the pain
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we
Help You
get the
most
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revenue possible
Launch
Your
asterisc
way
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EQL’s flexible platform works for everyone from boutique retailers to enterprise titans, giving them the freedom to launch how they choose.

High-heat & exclusives
Channel the energy
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Learn more
VIP & Loyalty
Create exclusive experiences
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See how
In-person & events
Build real community
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Let's go

Ready to launch?

Contact sales
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Meet the stamp that matters

Every launch powered by EQL is certified Run Fair®.

Both brands and fans can be confident that each launch is rewarding the rule followers, filtering out the bad actors, an offering an experience that is secure and smooth as butter.

The Latest from EQL

Mastering Coin Drops: The Ultimate Guide
October 23, 2024
 | 
Editorial

How to Run a Successful Rare Coin Launch

EQL dives into our learnings on what it takes to run a successful rare coin release.

Read article
The Restock Edition 006: Something old and something new
June 18, 2024
 | 
Editorial

The Restock Edition 006: Something old and something new

In this edition... we admire retail revivals, from mall brands to direct mail. We look around the corner at drone delivery and new bot mitigation methods, and introduce ourselves to Gen Alpha.

Read article
The Year of Revival in Sneaker Culture
October 23, 2024
 | 
Editorial

The Year of Revival in Sneaker Culture

It’s never been easier to go after limited edition sneakers — or less fun. But 2024 will force innovation for brands, and that’s a great thing.

Read article

Ready to level up
your launches?

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a pair of orange shoes with a green strap
Get more from your launches
✓  Chaos-proof technology helps you manage demand
✓  EQLizer gets products to fans, creating even more fans
✓  Revenue maximizers connect launches to your future growth
✓  Fan-first experience turns product passion into brand loyalty

Interested in getting a demo of how EQL works? Fill in your details below and we'll be in touch to organise a time that suits you.

COMMERCE BUILT FOR PASSION