Row 1 - 1 - Shoe
Row 1 - 2 - Shoe
Row 1 - 3 - Shoe
Row 1 - 4 - Shoe
Row 1 - 5 - Jersey
Row 1 - 6 - Uggs
Row 1 - 7 - Shoes
Row 1 - 8 - Superman
Row 1 - 9 - Crocs
Row 1 - 10 - Hoodie
Row 1 - 11 - Gloves
Row 1 - 12 - Shoes
Row 1 - 13 - Coin
Row 1 - 14 - Crocs
Row 1 - 15 - Grateful Dead
Row 1 - 16 - Crocs
Row 1 - 17 - Shoes
Row 1 - 18 - Jersey
Row 1 - 19 - Crocs
Row 1 - 20 - Shoes
Row 1 - 21 - Bluegrass
Row 1 - 1 - Shoe
Row 1 - 2 - Shoe
Row 1 - 3 - Shoe
Row 1 - 4 - Shoe
Row 1 - 5 - Jersey
Row 1 - 6 - Uggs
Row 1 - 7 - Shoes
Row 1 - 8 - Superman
Row 1 - 9 - Crocs
Row 1 - 10 - Hoodie
Row 1 - 11 - Gloves
Row 1 - 12 - Shoes
Row 1 - 13 - Coin
Row 1 - 14 - Crocs
Row 1 - 15 - Grateful Dead
Row 1 - 16 - Crocs
Row 1 - 17 - Shoes
Row 1 - 18 - Jersey
Row 1 - 19 - Crocs
Row 1 - 20 - Shoes
Row 1 - 21 - Bluegrass

Get more value out of every launch with a smart, easy-to-use platform your fans will love.

Maximize

your launches

with EQL.

Get more control and more flexibility

a pop up poster with a smiley face
a black and white image of a circular object

Turn chaos into calm

Prevent common issues that plague high-heat launches— bots, fraud, sites crashing, and unreliability.

a black and white photo of a triangle

Build more connection

Get products into the hands of more fans, meet more potential customers, and drive more loyalty.

a black and white image of a flower

Drive more growth

Channeling energy into powerful insights and secondary sales moments that help you get more out of every launch.

Trusted by the world's most innovative brands and retailers

We Don't
asterisc
Just
asterisc
Solve
the pain
angry face
we
Help You
get the
most
a yellow shopping bag with two blue handles
revenue possible
Launch
Your
asterisc
way
a yellow smiley face with two eyes

EQL’s flexible platform works for everyone from boutique retailers to enterprise titans, giving them the freedom to launch how they choose.

High-heat & exclusives
Channel the energy
a hand holding a light bulb with a light bulb above it
Learn more
VIP & Loyalty
Create exclusive experiences
a pair of shoes sitting on top of a box
See how
In-person & events
Build real community
a drawing of three sunflowers with hearts and a smiley face
Let's go

Ready to launch?

Contact sales
white arrow pointing righta black and white arrow pointing right

Meet the stamp that matters

Every launch powered by EQL is certified Run Fair®.

Both brands and fans can be confident that each launch is rewarding the rule followers, filtering out the bad actors, an offering an experience that is secure and smooth as butter.

The Latest from EQL

Stanley has a plan to stop online chaos and scalpers from ruining its product launches
June 18, 2024
 | 
Press

Stanley has a plan to stop online chaos and scalpers from ruining its product launches

The popular brand is looking for ways to calm the fervor around its limited-edition launches.

Read article
Mastering Coin Drops: The Ultimate Guide
October 23, 2024
 | 
Editorial

How to Run a Successful Rare Coin Launch

EQL dives into our learnings on what it takes to run a successful rare coin release.

Read article
The Restock Edition 006: Something old and something new
June 18, 2024
 | 
Editorial

The Restock Edition 006: Something old and something new

In this edition... we admire retail revivals, from mall brands to direct mail. We look around the corner at drone delivery and new bot mitigation methods, and introduce ourselves to Gen Alpha.

Read article

Ready to level up
your launches?

a necklace in a box with a pendant in it
a bottle of sullivanins cove single cask
a statue of a man in a superman costume
a silver coin with the image of queen elizabeth of england
a yellow rubber duck on a blue backgrounda white vase with a pink flower on a blue background
a pair of orange shoes with a green strap
Get more from your launches
✓  Chaos-proof technology helps you manage demand
✓  EQLizer gets products to fans, creating even more fans
✓  Revenue maximizers connect launches to your future growth
✓  Fan-first experience turns product passion into brand loyalty

Interested in getting a demo of how EQL works? Fill in your details below and we'll be in touch to organise a time that suits you.

COMMERCE BUILT FOR PASSION