Get more value out of every launch with a smart, easy-to-use platform your fans will love.
Maximize
your launches
with EQL.
Get more control and more flexibility
Turn chaos into calm
Prevent common issues that plague high-heat launches— bots, fraud, sites crashing, and unreliability.
Build more connection
Get products into the hands of more fans, meet more potential customers, and drive more loyalty.
Drive more growth
Channeling energy into powerful insights and secondary sales moments that help you get more out of every launch.
Trusted by the world's most innovative brands and retailers
Benefit from more control
Simple setup
Launch quickly by unlocking your portal and connecting with your systems.
Indestructible infrastructure
Built to handle the most intense demand and make them beautifully reliable.
Bot mitigation
We analyze millions of signals to protect against bots, scammers, duplicate entries, and more.
Maximize the moment
Actionable insight
Get real-time data on launches to make decisions across production, marketing, allocation, and more.
Seamless transactions
Never chase an invoice, undersell, oversell, or inaccurately capture payment again.
More growth
Capitalize on more opportunities to acquire more customers and create secondary sales moments.
EQL’s flexible platform works for everyone from boutique retailers to enterprise titans, giving them the freedom to launch how they choose.
Meet the stamp that matters
Every launch powered by EQL is certified Run Fair®.
Both brands and fans can be confident that each launch is rewarding the rule followers, filtering out the bad actors, an offering an experience that is secure and smooth as butter.
The Latest from EQL
IMG partners with EQL to manage waitlist for major races
In the six weeks between sellout and race day, the IMG team needed a solution that could help them notify waitlisted runners as new spots opened. EQL helped deliver that and so much more.
Read articlePopSugar: 'Ticketing Platforms Need to Prioritize Fans Over Bots and Scalpers — Here's How'
When buying concert tickets, fans of A-list artists like Swifties, the BTS Army, the Beyhive, and others really can't catch a break
Read articleMaximize the Moment: 7 Lessons From the Best Limited Edition Collaborations
The best collaborations can launch brands to new heights, boost sales, and create a buzz that resonates beyond the confines of one store or website. But how do you ensure your brand collaboration launch is not just good, but great?
Read article