Get more value out of every launch with a smart, easy-to-use platform your fans will love.
Maximize
your launches
with EQL.
Get more control and more flexibility
Turn chaos into calm
Prevent common issues that plague high-heat launches— bots, fraud, sites crashing, and unreliability.
Build more connection
Get products into the hands of more fans, meet more potential customers, and drive more loyalty.
Drive more growth
Channeling energy into powerful insights and secondary sales moments that help you get more out of every launch.
Trusted by the world's most innovative brands and retailers
Benefit from more control
Simple setup
Launch quickly by unlocking your portal and connecting with your systems.
Indestructible infrastructure
Built to handle the most intense demand and make them beautifully reliable.
Bot mitigation
We analyze millions of signals to protect against bots, scammers, duplicate entries, and more.
Maximize the moment
Actionable insight
Get real-time data on launches to make decisions across production, marketing, allocation, and more.
Seamless transactions
Never chase an invoice, undersell, oversell, or inaccurately capture payment again.
More growth
Capitalize on more opportunities to acquire more customers and create secondary sales moments.
EQL’s flexible platform works for everyone from boutique retailers to enterprise titans, giving them the freedom to launch how they choose.
Meet the stamp that matters
Every launch powered by EQL is certified Run Fair®.
Both brands and fans can be confident that each launch is rewarding the rule followers, filtering out the bad actors, an offering an experience that is secure and smooth as butter.
The Latest from EQL
You Can Do Better on Black Friday
Black Friday and Cyber Monday are almost here. Your price and promotion strategy is locked. All that’s left to do? Make sure it all works and that you’re making the most of it. This guide spells out the smarter way to set up your upcoming sales, so you can handle the highest heat moment of the year, and drive results beyond a weekend of transactions. Sizzle. Sizzle.
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Hype, at its origin, was humble, serving to satisfy the passion of the die-hard fan. When I started collecting NBA cards (NBA Hoops, Skybox, Upperdeck & Ultra fleer) friends and I would flick through the pages of the monthly Beckett to price our collections
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