vs.

What’s the best fit for your launch?

Copdate was built to simplify things for local retailers. EQL does too,
while also ensuring fairness, connecting brands to more fans, and
generating more revenue per launch.
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Trusted by leading brands:
Nike Logo
Foot Locker Logo
Bandai McFarlane Toys Logo
Stanley Logo
Berrics Logo
Sullivans Cove Logo
Schuh Logo

Why brands are turning to EQL

Fairness comes first

Copdate lets fans pay more for a better shot. EQL levels the playing field for all — and the EQLizer rewards persistence and playing fair by upweighting unsuccessful entrants’ odds on future launches from the same brand or retailer.

Beat out the bots

Copdate doesn’t actively remove or reduce the chances of people creating multiple accounts or those trying to cheat the system. EQL employs comprehensive verification to ensure that only real fans win, powered by learnings from more than 5,000 launches.

End-to-end launch tools

Only EQL is an end-to-end solution, comprising payments, order management, fan communications, and valuable data and insights. Copdate doesn’t cover payment processing, leading to a disjointed fan experience, lower conversion, and more for brands to manage.

Powerful data and insights

Only EQL provides brands and retailers with helpful data after each launch, including the full picture of demand (including sizing and variant information) fan demographics, and more to help inform production and inventory and improve efficiency on future launches.

Side-by-side comparison

EQL offers an end-to-end platform to support high-heat launches. Our solution encompasses bot mitigation, payment processing, data and insights, and much more — and fairness always comes first.
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Feature

EQL

Copdate

Industry-Leading Bot Mitigation
Integrated Payment Processing
Reliable and Scalable Tech
Up-Front Payment Verification
VIP Upweighting
Putting Fairness First
In-Store and Online Experiences
Locals First Options
Launch Data and Insights
Branded Experience
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We don't mean to brag but...

The brands and fans who use EQL seem pretty stoked about how we run the world's most in-demand launches.
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
ANDREW JONES
DIRECTOR OF E-COMMERCE, SWAG GOLF
Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers.
ADAM SABLE
MANAGING DIRECTOR, SULLIVANS COVE
The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace.
ASHLEY READE
VP/GM, PACIFIC, NIKE
Honestly, @EQLofficial is doing some good work out here.
@SNEAKERPHETISH
Supplying bots and resellers offers no reward to our business. I’m confident that partnering with EQL will continue to enhance the collecting experience, contributing to the sustainability of a loyal, long-term customer base.
JOSHUA BROWN
E-COMMERCE SALES LEAD AT WYNYARD COIN CENTRE
I’m incredibly relieved to be partnering with EQL — and its friendly, supportive team — to protect my releases from professional resellers. Thanks to EQL, my true collectors can conveniently score my limited edition prints and posters. Launching is fun again.
CHUCK SPERRY
CHUCK SPERRY ART
“Thanks to EQL, we can now manage our launches with ease and deliver a more reliable and trustworthy experience to our customers. We have enjoyed collaborating with EQL’s team.”
FELIZ PAPICH
VP, CONSUMER EXPERIENCE AT CROCS
It's important to reward locals because it allows us to give back to the community that has supported us since day one. Our local consumers are some of our most loyal and being able to reward them is an awesome EQL offering.
Abby Albino
Co-founder and CEO
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
ANDREW JONES
DIRECTOR OF E-COMMERCE, SWAG GOLF
Swag Logo
Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers.
ADAM SABLE
MANAGING DIRECTOR, SULLIVANS COVE
Swag Logo
The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace.
ASHLEY READE
VP/GM, PACIFIC, NIKE
Swag Logo
Honestly, @EQLofficial is doing some good work out here.
@SNEAKERPHETISH
Swag Logo
Supplying bots and resellers offers no reward to our business. I’m confident that partnering with EQL will continue to enhance the collecting experience, contributing to the sustainability of a loyal, long-term customer base.
JOSHUA BROWN
E-COMMERCE SALES LEAD AT WYNYARD COIN CENTRE
Swag Logo
I’m incredibly relieved to be partnering with EQL — and its friendly, supportive team — to protect my releases from professional resellers. Thanks to EQL, my true collectors can conveniently score my limited edition prints and posters. Launching is fun again.
CHUCK SPERRY
CHUCK SPERRY ART
Swag Logo
“Thanks to EQL, we can now manage our launches with ease and deliver a more reliable and trustworthy experience to our customers. We have enjoyed collaborating with EQL’s team.”
FELIZ PAPICH
VP, CONSUMER EXPERIENCE AT CROCS
Swag Logo
It's important to reward locals because it allows us to give back to the community that has supported us since day one. Our local consumers are some of our most loyal and being able to reward them is an awesome EQL offering.
Abby Albino
Co-founder and CEO
Swag Logo
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
ANDREW JONES
DIRECTOR OF E-COMMERCE, SWAG GOLF
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
ANDREW JONES
DIRECTOR OF E-COMMERCE, SWAG GOLF
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
ANDREW JONES
DIRECTOR OF E-COMMERCE, SWAG GOLF
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
ANDREW JONES
DIRECTOR OF E-COMMERCE, SWAG GOLF
Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work.
ANDREW JONES
DIRECTOR OF E-COMMERCE, SWAG GOLF

Get more from your launches

EQL helps you reward all your loyal fans, building your fandom far beyond those who can afford a boost.

Ready to level up?

Fill out the form below and let's chat.

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COMMERCE BUILT FOR PASSION
Get more from your launches
✓  Chaos-proof technology helps you manage demand
✓  EQLizer gets products to fans, creating even more fans
✓  Revenue maximizers connect launches to your future growth
✓  Fan-first experience turns product passion into brand loyalty

Interested in getting a demo of how EQL works? Fill in your details below and we'll be in touch to organise a time that suits you.

COMMERCE BUILT FOR PASSION