Unlocking Fandom
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Who is this guide for?
Launching a product isn’t just about making a sale; it’s about creating a moment of connection. A successful launch can elevate your brand, captivate your audience, and turn casual customers into lifelong fans. Whether you’re a marketer, brand, or e-commerce leader, this guide breaks down everything you need to know, from planning to execution, to how to really make the most of the moment.
Here’s what’s covered
Explore what you'll get inside the guide to help you start crafting a winning launch strategy for your most in-demand products.
What kind of brands should have a launch strategy?
Think you have a product fans care about? We’ll tell you the questions you should be asking to discover if a launch strategy can take your brand to the next level.
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What makes a product ‘launchable’?
Learn how to generate excitement around your product launch, with examples from some of the world’s best storyteller brands.
Advice from former Shopify CTO Jean-Michel Lemieux, Future Commerce’s Brian Lange, and more
Get insights into what your customers really want and how to engage them effectively. Tailor your launch strategy to meet their needs and exceed their expectations.
How do you execute a launch?
Learn the steps to building a launch that sparks conversation among your fans and how to maximize the moment to build loyalty that lasts.
Download now.
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EQL helps the world's most in-demand brands maximize their launches. We've run more than 4,000 high-heat launches for brands like Nike, Topps, Crocs and more reliably, securely and fairly, putting more products into the hands of more fans.
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