Don’t miss it: 3 exclusive EQL launches for The All-Star Showcase Presented by better+
February 14th is coming, and there’s no better love story than sneakerheads and basketball. That’s why the EQL team can’t wait to spend our Valentine’s Day weekend in San Francisco celebrating NBA All-Star Weekend at the All-Star Showcase presented by better+.
Far from secret admirers, we’re going for the hard launch as the Official Launch Partner of the event, February 14-16.
While the NBA All-Star festivities pop off across the San Francisco Bay Area, the better+ Showcase event will be a unique opportunity for sneakerheads to gather and connect, mingle with celebrity guests, check out PJ Tucker’s legendary personal sneaker collection, try their luck on the court, and of course, enter some exclusive on-site sneaker launches. RSVP here to get in on the action!
All-Star release lineup
Visit us at the Union Iron Works Company Building for your only chance to get your hands on these hot releases:
Nike Kobe 6 Protro “All-Star 2.0”
With a monochrome star-spangled upper paying homage to this year’s All-Star event, the Kobe 6 Protro is all clean and classic lines with a textured twist. It sports Kobe’s signature and a court-ready performance sole, ready to be the new star of your collection.
Nike Air Foamposite One Galaxy 2025
Another drop that shoots for the stars, the Foamposite keeps going for the Milky Way and beyond. This highly anticipated style rocks a colorful galactic pattern on the upper, complemented with a translucent lunar sole. Plus, it brings all the innovative and tech-forward features the Foamposite line is known for.
Other notable drops at the event include the Nike Diamond Turf, KD 4 Scoring Title, and the Jordan 1 Black Toe—three icons that don’t need any introduction.
How to get ‘em
This is a true you-have-to-be-there moment. All six releases will be available exclusively to attendees of the All-Star Showcase. Different releases will be happening each day at the event, so stop by to check out what’s launching when. If your entry is selected, you’ll be able to pick up your sneakers at the event and go home with the greatest souvenir of all time.
Pro tip: Create your EQL account in advance for faster entry — then spend more time enjoying other event perks like sports video game tournaments, 3-point and dunk contests, and more.
This is one you don’t want to miss. RSVP here and we’ll see you there!
