Finally, one app to make your launches magic

Big news: EQL is coming to the Shopify app store. 

Soon, merchants can seamlessly integrate EQL’s powerful launch tools directly into their Shopify stores— delivering the fan-centric experience EQL is known for, with the convenience of working directly within Shopify.

Want early access? Join the waitlist.

The power of EQL, now in Shopify

Since 2019, EQL has helped brands and retailers launch some of the world’s most sought-after products—think rare sneakers, collectibles, and art—while tackling challenges like bot attacks, infrastructure strain, and fairness for fans. 

Now, we’re bringing that expertise to Shopify, giving brands more tools to extract value, grow their audience, and make each launch a moment that matters. Whether you're releasing a limited-edition item, a capsule collection, or want to add exclusive product access to your loyalty program, the new EQL app will make it seamless—right from Shopify.

Unlock more from your launches

Shopify is built for transactions. The EQL app will add a new layer to help you perfect interactions with your fans, empowering brands to:

Control and Curation – Reward VIPs, seed products, or sell to specific groups without manual work. Create custom landing pages or use easy templates for a premium experience.

Fair Access – Our advanced bot protection analyzes millions of signals to stop bad actors and ensure products reach real fans.

Easy Setup – No extra tools needed. EQL syncs with your inventory and order management, making high-heat launches as easy as a standard checkout.

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Launch your way

As EQL has evolved, we’ve learned that launches are about so much more than just selling. By taking more control over each launch experience, brands can achieve strategic outcomes that build toward long-term success well beyond sellout.

With each EQL-powered release, you can select your launch type:

• Open Entry: Launches that are accessible to all. Ideal for flagship products for which demand exceeds inventory, guaranteeing all entrants the fairest possible shot at getting selected to purchase.
  
  
• Exclusive Access: You can choose who gets the invite to your launch, offering the audience of your choice an exclusive chance at snagging your product.
  
  
• Invite to Purchase: Invite a select group to participate for a guaranteed purchase (invite as many people as you have products to sell).

With these tools, brands can turn launches into powerful marketing moments that strengthen their community and long-term success, with many more to come. 

Build launches that mean more

EQL for Shopify enhances your existing store—no need to build net new. Plus, you’ll get deep insights into each launch, from performance analytics to audience segmentation, helping you refine and optimize your approach.

EQL for the Shopify App Store launches soon. Be the first to access it—join the waitlist today.