What is a launch strategy for ecommerce? How is it different than a product drop? And how do you create winning one? We lay out all the answers in this blog.
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Does Your Brand Have a Bot Problem? How to Know (and How to Fix It).
What are bots, really? How do you know if they're targeting your brand? Why should you even care?
Does Your Brand Have a Bot Problem? How to Know (and How to Fix It).
What are bots, really? How do you know if they're targeting your brand? Why should you even care?
Makeway Shows Locals Love through EQL Launches
Makeway partnered with EQL on a solution that could open their launches to a wider audience while fulfilling their commitment to the LGBTQIA+ community.
Makeway Shows Locals Love through EQL Launches
Makeway partnered with EQL on a solution that could open their launches to a wider audience while fulfilling their commitment to the LGBTQIA+ community.
BoF: The New Way Brands Are Battling, and Sometimes Even Beating, Bots
"While big players like Nike have built their own defences, others have turned to external tech providers like the Australian start-up EQL, which has emerged as a leader in managing fashion and footwear releases."
BoF: The New Way Brands Are Battling, and Sometimes Even Beating, Bots
"While big players like Nike have built their own defences, others have turned to external tech providers like the Australian start-up EQL, which has emerged as a leader in managing fashion and footwear releases."
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Don’t blow the last chapter of your launch
Launches are like dinner parties — and they can be ruined the same way.
Don’t blow the last chapter of your launch
Launches are like dinner parties — and they can be ruined the same way.
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EQL Ran Hot in 23’. But Just How Hot?
Check out some of our most interesting insights below, and find out how your brand’s launches stacked up this year.
EQL Ran Hot in 23’. But Just How Hot?
Check out some of our most interesting insights below, and find out how your brand’s launches stacked up this year.
A deep dive into toy collector culture and what it means for brands
The passion around toy collectables is growing around the world. Here's what top toy brands need to know to stay in the game, and keep collectors excited.
A deep dive into toy collector culture and what it means for brands
The passion around toy collectables is growing around the world. Here's what top toy brands need to know to stay in the game, and keep collectors excited.
