Get more value out of every launch with a smart, easy-to-use platform your fans will love.
Maximize
your launches
with EQL.
Get more control and more flexibility
Turn chaos into calm
Prevent common issues that plague high-heat launches— bots, fraud, sites crashing, and unreliability.
Build more connection
Get products into the hands of more fans, meet more potential customers, and drive more loyalty.
Drive more growth
Channeling energy into powerful insights and secondary sales moments that help you get more out of every launch.
Trusted by the world's most innovative brands and retailers
Benefit from more control
Simple setup
Launch quickly by unlocking your portal and connecting with your systems.
Indestructible infrastructure
Built to handle the most intense demand and make them beautifully reliable.
Bot mitigation
We analyze millions of signals to protect against bots, scammers, duplicate entries, and more.
Maximize the moment
Actionable insight
Get real-time data on launches to make decisions across production, marketing, allocation, and more.
Seamless transactions
Never chase an invoice, undersell, oversell, or inaccurately capture payment again.
More growth
Capitalize on more opportunities to acquire more customers and create secondary sales moments.
EQL’s flexible platform works for everyone from boutique retailers to enterprise titans, giving them the freedom to launch how they choose.
Meet the stamp that matters
Every launch powered by EQL is certified Run Fair®.
Both brands and fans can be confident that each launch is rewarding the rule followers, filtering out the bad actors, an offering an experience that is secure and smooth as butter.
What brands say
What Fans Say
The Latest from EQL
The Ticketing Fiasco, We Can’t Shake It Off
Ticket sale frenzies have been around since the beginning of time, traced back to chariot races. Hold on. "Beginning of time?" "chariots? Let's establish right up front that I'm no expert on ticket history. But what I do know is that today's system is broken.
Read articleForbes Australia: ‘Biggest Launch of the Year’: The Australian Tech Behind Sell-Out Nike X Tiffany Collab
In 2021, three ex-Google employees put their heads together to make hype drops a better experience for fans. Today, EQL has raised $25 million in capital and powered some of the world’s hottest hype drops successfully.
Read articleHow the EQLizer Score Works
We know how much you want to get your hands on some of the products launched on EQL. Time and time again, we hear people asking how the EQLizer Score works. We wanted to give you a look under the hood.
Read article