Get more value out of every launch with a smart, easy-to-use platform your fans will love.
Maximize
your launches
with EQL.
Get more control and more flexibility
Turn chaos into calm
Prevent common issues that plague high-heat launches— bots, fraud, sites crashing, and unreliability.
Build more connection
Get products into the hands of more fans, meet more potential customers, and drive more loyalty.
Drive more growth
Channeling energy into powerful insights and secondary sales moments that help you get more out of every launch.
Trusted by the world's most innovative brands and retailers
Benefit from more control
Simple setup
Launch quickly by unlocking your portal and connecting with your systems.
Indestructible infrastructure
Built to handle the most intense demand and make them beautifully reliable.
Bot mitigation
We analyze millions of signals to protect against bots, scammers, duplicate entries, and more.
Maximize the moment
Actionable insight
Get real-time data on launches to make decisions across production, marketing, allocation, and more.
Seamless transactions
Never chase an invoice, undersell, oversell, or inaccurately capture payment again.
More growth
Capitalize on more opportunities to acquire more customers and create secondary sales moments.
EQL’s flexible platform works for everyone from boutique retailers to enterprise titans, giving them the freedom to launch how they choose.
Meet the stamp that matters
Every launch powered by EQL is certified Run Fair®.
Both brands and fans can be confident that each launch is rewarding the rule followers, filtering out the bad actors, an offering an experience that is secure and smooth as butter.
The Latest from EQL
Insights From the Women Who Lead EQL on International Women’s Day
Happy International Women’s Day! We had the privilege of interviewing three inspiring women on EQL's leadership team to gain insight into their experiences as women in technology.
Read articleEQL Named as One of Fast Company’s Most Innovative Companies in 2023
Something completely surreal happened this week at EQL: we made Fast Company’s Most Innovative Companies list. It's an honor to not only be recognized, but to be in such great company.
Read articleHOW TO Fix Nike SNKRS APP, The Truth About AIR MAX DAY, Best Sneaker Release Of The Week, Nintendo
I think we have a solution for SNKRS App and a way to make it fair for everyone, not just eh resellers.
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