Join EQL+ | Benefits

Frequently asked questions

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What is EQL?

EQL helps brands create unforgettable launch experiences for their most in-demand products, giving fans easier access to the products they're passionate about, and a fairer shot at scoring them.

Since EQL’s first launch in 2021, we’ve facilitated over a million first-time winners across 4,000 launches. We work with brands across a variety of industries including sneakers, collectibles, wine & spirits, cars, art, and more. We’re proud to partner with the likes of Crocs, Undefeated, Sullivans Cove, Extra Butter, Foot Locker, and many more. EQL supports 14 markets and 9 languages.

How do I access and enter launches?

If you’re interested in accessing product launches run by EQL, please subscribe to notifications from your preferred brands and retailers or check their website and social channels to find out about any open launches or upcoming product releases.

To enter the launch, simply click the link provided by the brand or retailer, set up your EQL account, and then choose “Enter now”.

What does it cost to use EQL?

EQL launches are free to enter. Your card details are collected up front in order to place a $0AUD authorization which validates your identity.

Those who successfully secure a product through one of EQL’s hosted launches may be required to pay a Run Fair fee. Learn more about the fee here.

Where is my order?

EQL runs the launch on behalf of the retailer selling the product but winners purchase the item from the retailer and they handle all shipping/ tracking. The retailer will contact you with any shipping/tracking information or you can contact their customer service team directly if you have any queries about your delivery.

What is Run Fair®?

We believe that everyone should have a fair chance to get the products they’re passionate about. EQL’s Run Fair® certification ensures the launch is run fair:

Fan-first: Every entry goes through a multi-step security verification process that confirms you are not a bot or bad actor. This helps us ensure genuine fans get a better chance at scoring a win. Entries are deduplicated against unique identification tags.
Secure: We use best-in-class security protocols and comply with GDPR standards to make sure your information is always safe and secure.
Smooth: Once you have a verified EQL account, entering becomes a breeze.

When you see the Run Fair® logo, it's a sign of integrity. It means the technology used and the steps taken by the retailer or brand to run the launch are of the highest standard.

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Unlock More with EQL+

Zero Run Fair® fees

Win Protection

Launch Notifications

VIP Access & Support

Frequently asked questions